Design: Ekaterina Nikolaeva
Location: Russia
Project Type: Student Project
Extra credits: Leonid Slavin, Dmitry Chernogaev
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle

Iggy Pop Beer is an educational project aimed at creating a label for any beverage. The main criterion is the use of a previously developed logo and your own font. The decision was made to make the label for the beer from the logo of Iggy Pop, a simple, tart beverage. Iggy Pop is an alternative rock legend known for his cute wild antics and edgy sound. The task was to convey the image of the musician through typography, to show his audacity, courage, sharpness and charisma. The Iggy Pop label should attract the attention of the buyer, help to stand out from competitors and form a memorable brand image; The drink should not be very expensive. The main target audience of beer consumers are people aged 25-30, self-confident, who value freedom above all else.

Part of the logo is made of simple elements – a square and a circle, symbolizing brutality and charisma, into which sharpness and dynamics burst. The label design should appeal to both new audiences and existing fans alike.

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via Packaging of the World – Creative Package Design Gallery