Design: Richa Agarwal
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Yohan Engineer, Prachi Shah
Packaging Contents: Personal Sanitization Kit
Packaging Substrate / Materials: HDPE plastic, Jute, CardStock paper
Printing Process: Flexography, Thermographic printing
The design objective was to create something 'new and bold which solves a problem through packaging'
The current Covid-19 is making us realize the importance of personal hygiene and care. One particular area where the lines between hygienic and unhygienic get blurred are public washrooms. Presenting, "Saathi-your travel care companion". A range that has been specifically conceptualized to fulfill all personal sanitization needs of a modern middle class woman.
Speaking of the Indian brand Himalaya, its a brand which has its roots firmly set in Ayurveda and everything natural. They believe in providing "happiness through wellness". Its a trusted household name which keeps problem-solving and experimentation at the forefront of its brand identity.
"Saathi" is Himalaya's proposed step into its 91st year of innovation by mixing modern aesthetic trends to their products.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3trb77u