Design: Richa Agarwal
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Yohan Engineer, Prachi Shah
Packaging Contents: Personal Sanitization Kit
Packaging Substrate / Materials: HDPE plastic, Jute, CardStock paper
Printing Process: Flexography, Thermographic printing

The design objective was to create something 'new and bold which solves a problem through packaging'

The current Covid-19 is making us realize the importance of personal hygiene and care. One particular area where the lines between hygienic and unhygienic get blurred are public washrooms. Presenting, "Saathi-your travel care companion". A range that has been specifically conceptualized to fulfill all personal sanitization needs of a modern middle class woman.

Speaking of the Indian brand Himalaya, its a brand which has its roots firmly set in Ayurveda and everything natural. They believe in providing "happiness through wellness". Its a trusted household name which keeps problem-solving and experimentation at the forefront of its brand identity.

"Saathi" is Himalaya's proposed step into its 91st year of innovation by mixing modern aesthetic trends to their products.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/3trb77u