Designer: Dusadee Lamkijja
Co-Designer and Illustrator: Chanwut Hothai
Location: Thailand
Project Type: Produced
Client: S&P Syndicate Public Co.,Ltd.
Product Launch Location: Thailand
Packaging Contents: Frozen Food
Packaging Substrate / Materials: Plastic
Printing Process: Gravure printing

QUICKMEAL is a brand of frozen ready meals produced by S&P Syndicate Public Company Limited and sold in leading supermarkets. In which the frozen food market in Thailand is quite competitive and most of the frozen foods that are sold are Thai food.

The Quickmeal brand has a wide variety of Thai dishes for sale but wants to launch a menu of Thai-cooked style pasta dishes or using Thai ingredients for pasta dishes to increase sales. Therefore they invented the fried pasta with spicy chicken and salted egg white sauce pasta. To be outstanding from the competition and be more attractive. The target is a new generation, students and first jobbers. Quickmeal will slightly reduce the portion to make the price lower, suitable for the target group.

From the Quickmeal brand philosophy to focus on sustainability, they select ingredients from farmers in Thailand to cook and to deliver delicious homemade flavor like a great chef comes to cook and serve food at home.

It is the origin of the concept "Happy Chef – Happy Pasta" by illustrating a happy Italian chef where the Italian chef represents pasta.

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via Packaging of the World – Creative Package Design Gallery