Design: Nik and Carole
Location: United Kingdom
Project Type: Produced
Client: Meyer UK
Product Launch Location: United Kingdom
Packaging Contents: Cookware
Packaging Substrate / Materials: Cardboard, E-Flute Corrugated Board
Printing Process: Litho Printing

The challenge
The messages around eco or green products are confusing and it’s difficult to tell which companies are just jumping on the band wagon or greenwashing. Earth Pan by Prestige is a genuinely innovative product that benefits both customers and the wider world.

The customer
Wants to feel that they are making a difference. They’re conscious of the impact their choices have on the planet, but don’t want to compromise on quality. This range has to fit in with their busy everyday lives and offer solutions that make being eco easy.

The result
Moving away from the normal masculine, hard-edged world of cookware to something altogether more natural. A contemporary illustrative style with empowering messages, help to create a positive story about sustainability and the part customers can play in it.

What we did
Questioning and Strategy, Writing and Personality, Branding and Packaging, Illustration and Typography, Film and Animation, PoS, Artwork and Retouching.​​​​​​​

Read more

via Packaging of the World – Creative Package Design Gallery