Agency: Studio More
Copywriter: Natalie Woodhead
Strategy: John Kirk
Location: United Kingdom
Project Type: Produced
Client: Nirvana Brewery
Product Launch Location: Global
Packaging Contents: Alcohol, Beer, drinks
Packaging Substrate / Materials: Glass bottle/paper label
Printing Process: Spot Colour – Pantone

Nirvana brewery makes low- and no-alcohol beers, ales and lagers. Proud of their focus on quality and natural ingredients, they needed a unifying master brand and product designs to support their growing portfolio. The new branding also needed to embody the brewery’s zest for life and passion for achieving a balanced lifestyle, and increase their appeal to both drinkers and non-drinkers.

They approached Studio More for some strategic thinking to help deliver a striking brand expression and solve the conundrum of how to integrate their existing bestselling lager, which was well-known to stockists and consumers under the previous branding.

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via Packaging of the World – Creative Package Design Gallery