Designed by Freehand, Greece.
Designer: Kostas Dimotsantos

Taking into consideration that loukoumi is a traditional sweet, we needed a modern design in order to attract not only those who knew loukoumi, but also younger customers. The layout highlights the wide range of the products and at the same time is friendly and happy!

At a time when all other similar delights are being packaged in rectangular boxes, we choose square packs. All thought most of the competitive companies have a general design for their range of products, we decide to have different boxes, with unique design for each taste, based to its basic ingredient. Pattern and colours are the key players in order these boxes to have their strong identity and attract more and more customers who will try more than one taste.


via Packaging of the World: Creative Package Design Archive and Gallery