Designed by Angeliki Georgiadi, Greece.

My product is a branding-packaging design work for the traditional alcoholic drink of South Korea. The logo concept came up through the verb ‘마시다’ [masida] which means “to drink” in Korean. This logo occurred because of the geometric shape of the characters ‘ㅁㅅㄷ’. The packaging design is a minimal style bottle. Considering that Soju is the traditional drink of South Korea I designed the bottle top using the shape of ‘양반간’ [yangbankan], a traditional Korean hat.



via Packaging of the World: Creative Package Design Archive and Gallery