Agency: SUMP DESIGN
Creative Director: Zi Huai Shen
Location: Taiwan
Project Type: Produced
Client: K-CHIC
Product Launch Location: Global
Packaging Contents: Korean Fried Chicken
Packaging Substrate / Materials: Paper
Printing Process: Flexography, Digital printing

K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean-style Fried Chicken and focuses on the meal delivery market.

Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean-style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games. The designer proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.

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via Packaging of the World – Creative Package Design Gallery https://ift.tt/32ja3GY