Designed by BREAK, Italy.
Designer: Giorgio Garavaglia

“Birra Moretti” is one of the most famous Italian labels in the beer market. A strong tradition, a distinctive taste and a deep connection with the sports world are the brand’s most relevant values.

MARKETING OBJECTIVES
How we can celebrating the biggest passion of Italy: beer and football, in view of the main tournament of the year – Euro 2012.

CREATIVE SOLUTION
BREAK solved the challenge by realizing the MORETTI BALL: a limited edition four-liter beer keg shaped as a football. A built-in thermometer and an advanced spilling system ensured an excellent tasting and sharing experience. It’a a real gift to all beer lovers all over the world.

via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/iqYPi_uyghU/moretti-ball.html