The Singleton of Dufftown is a single malt Scotch whisky hailing from the Speyside region, notable for its smooth, round flavour. Recently the MW Luxury team were invited to manufacture the packs for two special releases (aged 21 and 25 years) from the Singleton distillery. The 21-year-old is sweet and creamy with a long, dry finish, while the 25-year-old has a round flavour with notes of tropical fruit and spice.
The cases for these special whiskies utilise the same hinged wooden box structure. We constructed the boxes from MDF, using a fine beech veneer to create a premium look and feel. The 21-year-old boasts a natural stain, lending it a rich golden finish, while the 25-year-old is dark brown, evoking the age of the special whisky within. Matt varnish was applied to both to highlight the natural wood effect.
Embellishments on the exterior are a mixture of screen-printing and fine metal detailing. Both feature printed and embossed plaques placed within laser-etched recesses, and gold metal decals highlighting the age of the whisky and the Singleton “leaping fish” logo.
The cases are opened via a metal clasp on the right-hand side of the box, colour-matched to the plate hinges on the left-hand side. Both boast an elegant and understated interior featuring a core-dyed frame (rich red for the 21-year-old, and sleek black for the 25-year-old).
In the base sits the bottle of aged whisky, held in place with two EVA fitments in the top and bottom. Both feature an area of text on the inside of the lid detailing the flavour notes. To draw attention to the ultra-premium quality of the 25-year-old, this text area is printed onto an embossed metal plaque. The 21-year-old, by contrast, features a beautifully printed and foiled paper label.
via Packaging of the World – Creative Package Design Gallery http://bit.ly/2PhdEOr