Design: Troubadour
Location: Mexico
Project Type: Produced
Client: Heineken
Product Launch Location: Mexico
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Rotogravure

Carta Blanca is the most traditional beer brand in Mexico. In 2019 launches Caguamita, a new line presentation inspired by the original "Quitapon" with a design that connects the brand with millennial consumers through an essentialist approach that preserves the brand's traditional values and evolves it to make it more attractive, fresher and shareable, looking to increase even more the brand consumption.

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