Agency: Marque Brand Consultants
Senior Designer: Abi Singmin
Creative Director: Dan Bray
Illustrator: Yulia Vysotskaya
Account Director: Suzi Della-Pietra
Client: Woolworths
Country: Sydney, Australia

Woolworths Select Easter 2014

For Easter 2014, we were tasked with creating a joyful seasonal identity for the Woolworths Own Brand Select. The design had to appeal to kids and adults alike, stretching seamlessly across multi-categories including Bakery, Confectionery and General Merchandise.

Opting for an illustrative solution, we developed a suite of friendly characters around the central theme of the ‘farmyard’.

A degree of naivety and quirkiness was essential to the appeal of the characters, so we kept the style simple whilst injecting some humour into their poses and actions.

Our colour palette needed to be bright and bold to pop from shelf, but we chose softer, more natural shades, for a fresh, light, and less artificial appearance.

via Packaging of the World – Creative Package Design Gallery