Agency: dBOD/ VBAT Group
Senior Design Director: Ditte Glebbeek
Brand Director: Evelyn Hille
Project Type: Produced, Commercial Work
Client: Albert Heijn
Location: Amsterdam, The Netherlands
Packaging Contents: Leguminous pasta and rice
Packaging Substrate / Materials: Cardboard, plastic
Printing Process: Offset

New Generation Pasta, legumes in a pasta jacket, a trend from the vegan corner, is made accessible by us for everyone who eats responsibly and consciously.

With a remarkably minimalist design, we are far away from existing category clichés. The packaging is virgin white with a light design and a striking window. In the typography we have incorporated the graceful growth of a legume plant, creating optimal synergy between illustration and typography. In this way we give the packaging an attractive playfulness that simultaneously is tight and radiates quality.

With this refreshing, accessible and tasty-looking packaging, leguminous pasta and rice are 'suddenly' the responsible alternative for the less healthy fat-makers who are ‘oh so tasty’ but do nothing for your daily requirement of vegetables.

Read more

via Packaging of the World – Creative Package Design Gallery