Design: & SMITH
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard, paper

OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has today launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the consumer to ‘Drink tea like everybody’s watching’.

OFFBLAK founder, Dmitry Klochkov aims to shake up the drinks industry and set an exciting new course for tea with a brand that appeals to a more health-conscious consumer unafraid to experiment with new brands and flavours. To meet this brief, & SMITH created an identity for tea industry challenger OFFBLAK that brings a premium feel to a highly discerning Gen Z and Millennial market, which & SMITH has playfully named ‘Generation T’.

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via Packaging of the World – Creative Package Design Gallery