Design: Moloko Creative Design Agency
Location: Belarus
Project Type: Produced
Client: Minsk Margarine Factory
Product Launch Location: Global
Packaging Contents: Sauces
Packaging Substrate / Materials: Plastic

We managed to demonstrate sauce as an independent product and make it stand out on the shelf from competitors not only due to consumer insight. We conducted a competitive analysis of the shelves – first within the agency and then together with the client. We compiled a competitive line and analyzed each element on the front side to determine its significance and place on the package. Thus, each icon became not a random image, but an objectively justified tool that performs its important function. With the help of icons, we showed the consistency and appearance of the sauce, its important advantages, marking them in the form of a quality stamp, and also suggested options for dishes suitable for it, without using banal photos.

In the process of creating new packages, changes have also affected the previous logo. We moved away from strokes and developed a more modern shape that fit seamlessly into the overall redesign.

Read more

via Packaging of the World – Creative Package Design Gallery