Creative Agency: Pemberton & Whitefoord LLP
Partner: Adrian Whitefoord
Project Type: Produced, Commercial Work
Client: Healthy Sales Group
Location: London, UK
Packaging Contents: Fermented Drink
Packaging Substrate / Materials: Aluminium can
Printing Process: Flexography

Pemberton & Whitefoord LLP was engaged by brand house, Healthy Sales Group, to create the branding for a range of “curiously crafted” soft drinks.

Based on a formula concocted by Hippocrates in 400BC, Switchle is a healthy, refreshing soft drink formulated with apple cider vinegar and maple syrup together with other healthy and invigorating goodies. It was consumed by colonial farmers and has since become a favourite with many health-conscious Americans. However, up until this point it has had very little recognition outside the US.

HSG believes UK consumers will embrace Switchle, not only as a functional organic health tonic, but also an adult leisure drink that offers a novel alternative to alcoholic beverages and conventional sugary soft drinks. The range consists of three complex and challenging flavours, created using the finest organic ingredients.

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