Design: Milja Emilia Korpela
Project Type: Produced
Client: Alda Iceland
Photographer: Aleksi Tikkala
Product Launch Location: Iceland
Packaging Contents: Natural Marine Collagen lemonade
Packaging Substrate / Materials: Glass bottle, paper label, aluminum cap
Printing Process: Digital printing
Full service brand creation for Alda Iceland lemonade and the new Cucumber edition (2021).
Alda Iceland is an Icelandic artisan brand, 100% natural and sugar-free Marine Collagen lemonade produced in Borgarnes, South West Iceland. It is made from pure Icelandic spring water and contains natural protein, Icelandic marine collagen, from sustainable sources. Alda Iceland is produced by Brugghus Stedja in collaboration with Codland.
Alda Iceland brand focuses around the limited production process, quality ingredients and sustainable sourcing of the raw materials. The lemonade is made of Icelandic spring water that has been slowly filtered through the layers of volcanic rock, creating some of the purest water in the world. One bottle contains roughly 5g of natural protein, Icelandic marine collagen from sustainable sources. Alda Iceland Original and Alda Iceland Cucumber support sustainability and wellness in everyday life and are available in Iceland.
The brand design process covers the work from early concept ideas through final execution of packaging design, web design, social media and art direction for product photography. Photographed by Aleksi Tikkala. The first edition of Alda Iceland lemonade (2016) was featured on Wallpaper’s pick of the latest grooming, food and technology goings-on and The Dieline’s best of the week.
Through its product photography and brand aesthetics, the packaging design aims to convey the Nordic roots, the purity of the product and the connection with arctic nature. For the brand aesthetics it was important to convey the authenticity of the brand and the high quality of the ingredients.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/2Pf4Xso