Design: D8
Location: Netherlands
Project Type: Produced
Client: The Lakes Distillery
Photography: Susan Castillo
Marketing Director at The Lakes Distillery: Kirsty Tailor
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Custom glass bottle, colour coded
Substrate: Tintoretto Gesso
Capsule: Tin, 2 colour Closure: Wooden T-top stopper, laser engraved
Printing Process: Lithography, 3 PMS spot colour, satin screen varnish, matt varnish, hot foil stamped, embossed

Redesigning The Lakes Gin for Luxury

When we repositioned and rebranded The Lakes Distillery, based in England’s Lake District National Park, one of our biggest challenges was to transform their best-selling product, its gin, in line with the new luxury brand positioning.

During our research, we found numerous quatrefoil symbols within the stonework of the state-of-the-art distillery. Symbolising Faith, Hope, Luck, and Love, we made this a key brand asset and the cornerstone of the new brand positioning, providing the compass points of its journey into inspirational luxury.

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via Packaging of the World – Creative Package Design Gallery