Tandem was tasked with designing the packaging for Albertina Tozzini, a young brand dedicated to contemporary hand-made jewelry.
Our focus was to create dual-purpose packaging that not only protects the product but can also be used as an exhibitor at points of sale.
Our solution is an onion package, made completely out of corrugated cardboard and PET. A postcard was designed alongside it to be used as a background for the packs, containing the brand’s contact information.
To be able to adapt to the different pieces [rings, earrings, bracelets and necklaces], we decided to use the same pack and change the shape of the cardboard layer window as required.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/ecaT0RBqDz4/albertina-tozzini.html