Agency: Stranger & Stranger
Type of work: Commercial work
Country: United States and United Kingdom

DEWAR’S®, the world’s most awarded blended Scotch whisky, has unveiled a new look, developed in collaboration with specialist packaging design and branding consultancy, Stranger & Stranger.

The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labelling, bespoke typefaces and a visual identity all inspired by Dewar’s remarkable heritage, craft and provenance.

Ivan Bell, the packaging design group’s managing director, explains, ‘Working closely throughout with the Dewar’s brand team, we went on a journey back to the origins of the brand. The Dewar’s story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we’ve allowed Dewar’s to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand.’

via Packaging of the World – Creative Package Design Gallery