Design: Icarus Design Pvt Ltd
Location: India
Project Type: Produced
Client: Tata Consumer Products Ltd.
Product Launch Location: India
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital

The year 1868 is special to the Tata group – it was the year the group was founded and in 2018, Tata Global Beverages celebrated the Tata legacy with a limited edition collection of specially curated tea blends first unveiled at the World Economic Forum (WEF) in Davos, Switzerland. This is how the 1868 series of teas was born.

Icarus has worked closely with the Tata team since the inception of the 1868 brand. Today, 1868 by Tata Tea is a specially curated range of 13 teas designed to delight your senses. Our evocative designs bring alive the Truly Indian Tea Stories that are at the heart of each offering in the range. While acknowledging the Tata heritage, the contemporary, minimal designs speak to the modern, discerning Indian.

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via Packaging of the World – Creative Package Design Gallery