Company: PepsiCo
Location: United Kingdom
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Energy drink
Packaging Substrate / Materials: Aluminum

Energy drink brand, Rockstar® reignites consumers around the world with an emboldened look and attitude, and the unveiling of its new international platform, ‘Life is Your Stage.’ This marks the first major international effort for Rockstar since its acquisition by global food and beverage leader PepsiCo in 2020, with the company accelerating the brand’s expansion into new markets with a goal to more than double its geographical footprint over the next three years.

‘Life is Your Stage’ debuts with three pieces of content that celebrate the grit and determination of those powering through their daily hustle: a delivery driver, a bedroom rapper, and an office worker. The films follow the stories of these go-getters, sharing their hard work, passion, progress, and what helps them succeed.

Mark Kirkham, Vice President and General Manager, Sports, Energy & Juice, Global Beverages, PepsiCo, commented, “We’re excited to officially spotlight the Rockstar Energy Drink relaunch internationally as we meet rising consumer demands for functional beverages. Energy is a growth category we see accelerating around the world – and one that is overdue for a refresh. With this global campaign, we want to redefine how consumers see Rockstar Energy Drink and celebrate hardworking, passionate hustlers who want to get things done.”

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