Designer & Creative Director: Alvaro García
3d Artist: Martín Rodríguez
Project Type: Concept
Packaging Contents: Cocktails
Packaging Substrate / Materials: Plastic, Aluminium
Printing Process: Digital print, Foil Stamping
In ancient times, the Yerbatero profession was the person who was in charge of making concoctions with different herbs, fruits, spices … Taking this key concept we wanted to translate it into the essence of our brand.
The purpose of this project was born with the idea of reinventing the cocktail market and providing a unique experience to the consumer. Offering you the possibility of creating your own spirit mixes, with a take away pack, to enjoy it anywhere. The different cockails in the collection are accompanied by a characteristic decorative fruit.
We reinforce this message with a system of pastel colors, to differentiate the different products of the brand. The container is made of recycled plastic, to generate a system for reusing it.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3aY8jYF