Festbier label designer: Ethan Allen Smith of Peetkegler
Mäerzen label desinger: Adam R. Garcia of The Pressure
Bock label designer: Andy Morris of Chandelarrow
Client: Widmer Brothers Brewing
Type Of Work: Commercial Work
WIDMER BROTHERS RELEASES FESTBIER, MÄERZEN AND BOCKBIER IN THE 30 BEERS FOR 30 YEARS SERIES
30th Anniversary Celebration Continues With Three Limited Release Beers
Widmer Brothers Brewing today announced the next three beer releases in its 30 Beers For 30 Years Series: Festbier, Mäerzen, and Bockbier. Widmer Brothers is celebrating 30 years of craft brewing this year, and the three beers released today were brewed to represent the years 1987, 1988, and 1989 in the brewery’s history, respectively.
These are the fourth, fifth, and sixth beers in the 30 Beers for 30 Years Series, the brewery’s most ambitious effort to date and one of the most elaborate series of beer releases from a brewery in the United States. The release of Festbier, Mäerzen, and Bockbier follows the first three beers in the series: Altbier, Weizenbier, and Hefeweizen, which were released in early April to coincide with the brewery’s anniversary date.
Collectively, the first six releases showcase Widmer Brothers’ heritage, the German influence that inspired their unique brewing style, and an early tagline for the brewery, “unique interpretations of traditional German beers.”
In Portland in the late-eighties, German style lagers and ales were uncommon, especially those brewed by American craft brewers. Kurt and Rob Widmer’s German roots, and Kurt’s time in Germany, inspired the Brothers to brew their interpretations of these classic Bavarian styles. Widmer Brothers became one of the first breweries in the country to focus nearly exclusively on German-inspired beers. The first six beers in the 30 Beers for 30 Years Series were among the first and most memorable beers brewed by the brewery in its early years.
“2014 is a perfect time to re-release these beers,” said Rob Widmer, co-founder of Widmer Brothers Brewing. “There’s a definite thirst for German-style craft beers today, particularly here in Portland where German styles and German-inspired craft breweries are on the rise. We like to think that we were on the forefront of that trend 30 years ago, and it’s great to see beer drinkers showing enthusiasm and appreciation for styles that helped us build our brewery.”
All three beers – Festbier, Mäerzen, and Bockbier – will be available in the Portland area in extremely limited quantities. Each beer was brewed as a small batch at the Widmer Brothers 10-barrel pilot brewery to the original specifications from its year of origination and release in the 80s.
Each release in the 30 Beers for 30 Years Series features label artwork by Portland-based artists. Ethan Allen Smith of Peetkegler, Adam R. Garcia of The Pressure, and Andy Morris of Chandelarrow, created the Festbier, Mäerzen, and Bock labels, respectively. To see all three labels and to find out more information on the artists, please visit http://ift.tt/1h5nVc6.
Thirty cases of each release, packaged in 22-ounce bottles, will be available only in the Portland market. Limited draught beer will be available in select markets. Interested fans will be able to try all three original versions at the newly remodeled Widmer Brothers Pub beginning today, May 5, and as supply lasts. For more information, please visit http://ift.tt/1lbIkhY.
Festbier, a classic German-style winter warmer, was Kurt and Robs first winter seasonal offering, inspired by the European tradition of brewing beers appropriate for the season. Building on the Festbier release, Widmer Brothers would become the first U.S. brewery to offer a year-round four-release seasonal lineup. 6.5% ABV, 40 IBU
The tradition of Bavarian Mäerzen beers in a storied one: these beers were always brewed in March, taking advantage of the last opportunity to harvest ice from the lakes, which was used to lager them in the caves. The beers were historically cold-fermented underground, and when the ice melted, were uncovered and enjoyed. This was Kurt and Rob’s interpretation of the style. 5.5% ABV
Most American beer drinkers associate Bock beers with terms like “bottom of the barrel” and “dark beer.” Kurt and Rob set out to change people’s opinion of Bock beer, and brewed one that was light in color, with a sweet profile, and a bit more kick than the ones before them. 6.6% ABV
via Packaging of the World – Creative Package Design Gallery http://ift.tt/Q9tASl