What if Jil Sander had a home paint sub-brand? Jil Sander, the designer, has been described as “the Queen of Less.” The brand has a sub-brand called Jil Sander Navy, so I went with the same notion in coming up with the name for this paint sub-brand. I called it Jil Sander White. The concept of the brand was to have a range of solely white paints for sophisticated men and women with appreciation for quality and minimalistic aesthetics. And the design was very much in line with that. The paint buckets are clear which adds to the minimal qualities of the design.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1mxMWju