Buddy created the packaging for a range of soft cheese products for Tesco. The brief was to create a design that would appeal to both younger and older consumers. Our solution came from the classic English nursery rhyme 'Hey Diddle Diddle' and the fanciful belief that the moon is made from cheese. Additional illustrative elements were introduced to engage with younger consumers or reflect product ingredients to older ones.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1Rbve1K