Design: JDO
Location: United Kingdom
Project Type: Produced
Client: Unilever
Product Launch Location: United Kingdom
Packaging Contents: Personal care and body
Packaging Substrate / Materials: Plastic

JDO has given Radox a complete brand redesign for its biggest relaunch in a decade. Reigniting love for the brand, the new identity reflects Radox’s experience and expertise in providing self-care rituals that revive.

The brand owners at Unilever felt it was time to reinvest in the brand as its true distinction and heritage had lost its way over the decades. JDO, the award-winning creative agency, was tasked with strengthening Radox’s brand equity to drive relevancy and purpose around its Mineral Therapy platform.

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via Packaging of the World – Creative Package Design Gallery