Agency: Watts Design
Designer: Peter Watts
Type of work: Commercial work
Country: Australia

Watts Design has created a unique “knock-out” label design for this new release wine. The concept was based on the unbelievably tough times the winery has been through over the last few years, including severe drought, bushfires, smoke and frost damage, and widespread flooding. The intriguing label design drives you to pick it off the shelf and finish the story as you twist the bottle in hand. Featuring commissioned illustrations by Glenn Thomas printed on premium matte labels, the design mimics vintage boxing posters with a quirky modern twist and even retains Water Wheel’s iconic slanted label. Long regarded as one of the best producers of quality Australian wine, Water Wheel Wines has made a fighting comeback with their new release 5 Rounds Shiraz.

via Packaging of the World – Creative Package Design Gallery