Logo and packaging design for The Square Olive. The logo and naming are a playful twist on the shape of an olive. This was strategic, so as to make the product, company and logo memorable. Along with a contemporary clean design that represent the purity of the product, the colours were carefully chosen to invoke a sense of connection to the product, the olive tree and to the earth itself.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1l60Qph