Design: Studio More
Location: United Kingdom
Project Type: Produced
Client: FOGA Oatshakes
Product Launch Location: United Kingdom
Packaging Contents: Drinks
Packaging Substrate / Materials: Cardboard for outer, PE Pouch inside
Printing Process: Four colour printing, process printing

Studio More, a brand design agency specialising in ambitious early-stage companies, reveals Oatshakes, the NPD that helped independently-sold brand FOGA, gain a listing at Sainsbury’s. The Oatshakes range is launching into Sainsbury’s stores nationwide, independent food retailers, and online now. This project marks a new partnership between Studio More and clean food brand FOGA.

When the FOGA team were offered an opportunity to list a range of new product development in Sainsbury’s, there was one caveat: the branded packaging had to look major-multiple shelf-worthy. To address this, FOGA partnered with Studio More to develop the look for a new range of three high-protein breakfast shakes made from simple whole food ingredients.

Specifically, the brief was to build on the existing brand to packaging design for this new breakfast shakes range and stand out in the protein/meal replacement shake market, whilst communicating the wide-ranging benefits of the ingredients and delivering natural food cues crucial to the range’s success. But another important point was ensuring that the FOGA brand was prominent, given this incredible opportunity to expand awareness of this young brand to a national audience via Sainsbury’s.

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via Packaging of the World – Creative Package Design Gallery