Design: Nikunj Bafna
Location: India
Project Type: Student Project
School: Indian School of Design and Innovation
Tutor: Utkarsha Malkar
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Biode-gradable PET bottle, Recycled Labeling

The thing about recycling plastic bottles today is that it consists only of the bottle – To recycle one out of many component pieces of a plastic bottle is not successful recycling. It is estimated that 180,000 tonnes of waste labels are land-filled in the UK each year and labels contribute to a majority of ocean plastic waste. What happened to Reduce of the 3 R's? Relatively little is recycled, because typically there are various materials together, plastics with different chemical compositions, adhesives and inks. Separating them in the recycling process is either labour intensive or not possible, and so far there is no practical solution.

The answer – Plastic-free, easy to separate labeling is the future. Label printing creates micro waste which is difficult to separate from the product. Many organisations around the world have taken the label-free route. New paper-based labels are intended to reduce environmental impact by reducing the amount of waste generated by plastic labels affixed to PET plastic bottles, and eliminate the effort of removing the labels prior to recycling.

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via Packaging of the World – Creative Package Design Gallery