Design: Saloni Khanvilkar
Location: India
Project Type: Student Project
School: National Institute of Design
Tutor: Dr. Tridha Gajjar
Packaging Contents: Saree
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital printing, Screen Print(UV)

Nauvari means nine yards. Nauvari sarees are worn by the Maharashtra or Marathi women as a traditional saree with traditional ornaments during the celebrations of Lord Ganesha and other festivities. Nauvari Silk sarees are one of the most expensive sarees of India. Traditionally, Marathi brides wear Nauvari sarees on their wedding day and given as a gift.

A typical plastic saree box reduces the excitement of a traditional saree. Opening a box gives us the feeling of excitement as packaging should look give away the content inside through its visual.

Unique Pink And Green Hue! Every Maharashtrian has a regular pink and green paithani saree called Shallu with golden butta and butis on it.

Nauvari saree seems to reduce in usage due to not knowing how to wear it. This packaging will help you as it opens up with a zine of saree as the saree unfolds. Zine will open and give step by step instructions.

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via Packaging of the World – Creative Package Design Gallery