Design: Raajnandini Jadhav
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Yohan Engineer
Packaging Contents: Cheese
Packaging Substrate / Materials: Cardboard, Aluminium foil
Printing Process: Screen printing

Goal: To design a sustainable, air tight packaging for Cheese with a better and more convenient user experience.

In order to bring about these improvements, the areas targeted were,

  • Opening the package with ease
  • Unwrapping the pieces in a neat way, in one go
  • Providing air tight packing to any half used cheese piece stored back in the packaging

Amul is one of the most trusted brands in India, and has a large number of consumers in India as well as in other countries. The brand's target market being kids and youth, widens the possibilities when it comes to the form and surface graphics of the product, in order to make it more interesting and convenient.

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via Packaging of the World – Creative Package Design Gallery