Design: Divya Lohia
Location: India
Project Type: Student Project
School: National Institute of Design, Ahmedabad
Tutor: Dr. Tridha Gajjar
Packaging Contents: Spiral Terracotta Windchime
Packaging Substrate / Materials: Two-ply Corrugated Sheet
Printing Process: Single Colour Screen Printing

This project was done as a classroom assignment for the course 'Frustration Free Sustainable Packaging.' The idea was to rethink the packaging for any object, in order to make it hassle-free. When we think of frustration, the tangling & collapsing of wind chime components often come to mind.

This quintessential design of a spiral terracotta windchimes from India was hence selected to be studied and resolved. Terracotta Wind Chimes are carefully crafted by the artisans based out of hinterlands of India. These mud-made decorative hangings are seen across the country, and are available in various shapes, sizes, colours and glazes. While the design has immense potential to be exported throughout the world and represent the exquisite skills of our artisans, the packaging has always been a struggle. For this process, the journey map of the windchime was studied, components of the existing ecommerce packaging were analysed, and problem areas were highlighted. This was follwed by concept explorations, hand made prototypes and finally designing the packaging, also proposing a system for it's mass production and transportation. The aim was to use minimum material (perferably biodegradable) and processes, and also suggest an after life for the packaging box.

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via Packaging of the World – Creative Package Design Gallery