Agency: Cursor Design Studio
Photography: Jennifer Lorenzini
Location: Greece
Project Type: Produced
Client: Olea Prilis
Product Launch Location: Greece
Packaging Contents: Extra virgin Olive Oil
Packaging Substrate / Materials: Glass bottle, Aluminium
Printing Process: Flexography, Foil stamping

An extensive branding project, from scratch. Naming, slogan, logotype, corporate ID, packaging, numerous analog and digital applications, photo shooting art direction, and text editing for an Estate in Tuscany (Italy) that cultivates and trades Extra Virgin Olive Oil.

During the naming process we combined the ancient roman name of the – dried now – lake, where the olive trees emerge, with olive’s scientific name. We supported this name with a slogan that communicates the product ‘’across all senses’’.

Regarding logotype, we were inspired by an Etruscan horse statuette, found at the area of the estate, which is still famous for its horsemen. Today, this ancient symbol is getting flesh and bones through “Breto”, the white proud horse of the farm that loves to gallop under the moonlight.

We based the corporate ID on minimal layouts and soft colors, which communicates sincere authenticity and natural innocence.

We developed the packaging with floral illustrations at the traditional color pallet of Tuscany, likewise the local traditional ceramics. Upon them we applied two different philosophies, in order to serve uniquely each one of the series of products, while we designed special gift boxes as well.

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via Packaging of the World – Creative Package Design Gallery