After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.
Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.
Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800′s, which at the time was a lifesaving drug against malaria.
Hendrick’s Gin master distiller Lesley Gracie created this complexly flavored cordial, bittersweet with a slightly syrupy mouthfeel and notes of floral lime and orange zest with rose petal and lavender. Quaker City Mercantile spearheaded Quinetum’s concept and design.
The small, custom-mold glass bottle was inspired by a 1940’s-era poison bottle discovered in a London antique shop. The Quinetum bottle was designed to echo the canonical Hendrick’s Gin aesthetic, with distinctively clean, painstakingly designed packaging and a Stelvin screwcap.
The packaging I created for Hendricks 14 years ago is incredibly iconic, much loved and, now, much imitated,” says Grasse. “Therefore, there was a lot of pressure with this project to up the ante and take things to a new level. And, judging by the initial feedback we have received on this, I think we achieved that. Our goal is to put this out there in very limited quantities and keep Quinetum very selective and very rare. As rare as platinum, titanium or any other “um”.
via Packaging of the World: Creative Package Design Archive and Gallery http://feedproxy.google.com/~r/packagingsoftheworld/~3/KNkVrg8eKss/hendricks-quinetum.html