Designed by BREAK, Italy.
Designer: Rossella Rabuffi, Stefania Bajardi

An Italian brand part of the Leaf International portfolio, Dietorelle is simply known a synonym for sugar free candies.

In a highly competitive market, with recurring product launches made by competitors and where sugar free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity.

BREAK offered an accurate and detailed visual interpretation of the new key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar free brand.

via Packaging of the World: Creative Package Design Archive and Gallery