The Briefing (In Brief):
This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.
The target consumer:
The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives.
We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.
via Packaging of the World – Creative Package Design Gallery http://ift.tt/1jwovLc