Designed by Hall and Lien Creative Agency, United States.

David Bradley Chocolate is a premium product that deserved a quality brand redesign.

Due to slumping sales in the previous years, Hall and Lien Creative Agency was challenged with the task of designing a fresh new package that engaged consumers with strong shelf presence and taste appeal.

Just months after hitting the shelves, the redesigned packaging has become a best seller in their lineup and is continuously increasing in sales.

via Packaging of the World: Creative Package Design Archive and Gallery