Design: PB Creative
Project Type: Produced
Client: Carex
Location: Brighton
Packaging Contents: Hand Gel
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Shrink Wrap

The UK’s original hand-gel range, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative.

Ever since Carex pioneered everyday antibacterial hand gel more than 20 years ago, the sector has experienced astounding growth. But a proliferation of me-too brands had resulted in a bland, generic category, with little attention given to enhancing consumer experience and creating desirability. Carex felt it was time to shake up what had become a very functional category and ensure the brand remained centre stage.

PB Creative’s strategic, innovative response to the brief cements Carex’s position as a premier sanitiser, sets it apart from its ubiquitous competitors, and substantially improves look, feel and functionality.

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via Packaging of the World – Creative Package Design Gallery