Design: Pond Design
Project Type: Produced
Client: God Morgon Juice, Eckes-Granini
Location: Stockholm, Sweden
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic

God Morgon is a well-known juice brand in Sweden, Denmark, Norway and Finland. God Morgon has been a provider of quality juices for almost 50 years and offers a wide assortment of products, ranging from classic orange and apple juices to refreshing lemonades and smoothies. The brand’s mission is to inspire people to have better mornings, every day. With its friendly and approachable personality, the brand is a household favourite in Nordic homes.

God Morgon wanted to create a new recyclable PET-bottle that could be integrated in the Swedish Redemption-System, where consumers get a small refund when they recycle. The new bottle needed to look and feel premium, in terms of colour, shape and tactility, and at the same time adhere to formal “Redemption” criteria, such as material type, thickness, weight and placement of barcode. Pond Design was commissioned to create a new bottle solution for God Morgon that will successfully combine the above-mentioned technical specifications with premium-ness and the brand’s core values.

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via Packaging of the World – Creative Package Design Gallery