Designed by So Yeon Lee, South Korea.

Korean parents acknowledge that early childhood education plays a pivotal role in determining a child’s IQ. With this is mind, I decided to design a toy package that would assist intellectual development in children.

The package design focuses on each theme of IQ, EQ and GQ.

Each set of toys targets babies as young as 6months olds to 5 years old children. To clarify the purpose of the educational toy package, I have used an alphabet shape, a puzzle shape and vivid colors to attract and stimulate a child’s attention.

Prize winner in 2011 world peace art exhibition organized by South Korea.

via Packaging of the World: Creative Package Design Archive and Gallery