Design: pacoon Hamburg GmbH
Project Type: Produced
Client: Privatbrauerei Fritz Egger GmbH & Co KG
Location: Hamburg, Germany
Packaging Contents: Beer, alcohol-free beer and beer with lemonade
Packaging Substrate / Materials: Glass bottle, paper, cardboard, aluminium, foil
Printing Process: Offset, flexo, indirect relief print

The Egger private brewery is in keeping with the spirit of the times with its sustainably brewed beers of Austrian origin. Since 1978, Egger has been brewing its Egger beer with passion, quality and technical perfection in one of Austria's largest family-owned private breweries.

The relaunch of the extensive Egger beer portfolio communicates the newly defined brand personality "courageous, authentic, high-quality". The brand family consists of the Egger Märzen, the Zwickl and the Bock, the alcohol-free Egger Zisch and the Radlern Zitrone and Grapefruit.

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