Agency: Backbar Studios
Designer: Conor Smyth
Project Type: Produced
Client: Mór Irish Gin
Location: Offaly, Ireland
Packaging Contents: Gin
Packaging Substrate / Materials: Glass
Printing Process: Digital

The latest creation from Mór Irish Gin – Mór London Dry.

It's a beautiful traditional gin distilled with four different types of Juniper berry and a key ingredient that gives it a very unique taste, local ivy flowers from Walsh Island in Ireland. The ivy flower is in bloom for only a few months which makes this a very limited batch.

At the heart of the brand is Tullamore. It serves as the inspiration for the design of the label. The unique wrap-around label was inspired by the Grand Canal which bends and weaves its way through Ireland and on whose mercurial banks Tullamore flourished. With any Mór project, the goal is to have the colour scheme reflect the botanicals that are used in production. In this case, we went with shades of black as the gin incorporates four different types of Juniper berries. The choice to foil the majority of the label was made so this product would be seen as a higher premium product than it's predecessors.

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