Design: Harshit Sahu
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof.Samrudha Dixit
Packaging Contents: T-Shirts
Packaging Substrate / Materials: Banana fibres paper for the outer body and thick cardboard for the inner one
Printing Process: 3D Digital Printing/ Screen Prinitng

The following packaging is designed for the T-Shirts especially for the brand "WOODLAND". The idea was to use complete reusable material for the whole packaging as the brand essence is also connected to nature concern. The overall look of the brank that is "rugged and adventurous" was tried to adapt here. The wavy illustration on the box depicts the folds of the t-shirts as well as the waves gives us a adventurous feel. The practicality was the main point kept in mind. That's the reason the opening and closing of the box is kept very simple for easy interaction with the user. A see through is also made on the top through the logo of the brand. The ideation behind this was "To clearly see through brand".

Read more

via Packaging of the World – Creative Package Design Gallery https://ift.tt/2Rq4kgD