Design: Nicof Maya
Project Type: Produced
Product Launch Location: Colombia
Packaging Contents: Markers, paint, spraypaint
Packaging Substrate / Materials: Aluminium, Plastic, Paper, Cardboard
Printing Process: Screen printing, offset printing
Chimbapaint is an emerging brand from Medellín, Colombia, which seeks to create through typical elements of the region, tools for high-level graffiti with an international projection.
After investigating the competition, it was concluded that graffiti brands are full of clichés, because the first thing they have done is to use graffiti itself and they have not taken advantage of the possibility of abstracting its most representative elements. Chimbapaint seeks to differentiate itself at a glance, but it was also important to be clear and concise with the product information. To carry out this need it was necessary to be clean, such as an empty wall that begins to be painted or filled with information, in addition, despite the fact that many of its processes are made by hand, now they are looking for a more industrial appearance to compete next to large international paint companies.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3frLY78