Agency: Pemberton & Whitefoord
Creative Director: Adrian Whitefoord
Location: United Kingdom
Project Type: Produced
Client: Glory Mornin' Super Vodka
Product Launch Location: United Kingdom
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass, Rubberised Plastic

Pemberton & Whitefoord LLP has created a unique identity and packaging design strategy for a range of premium flavoured vodkas, Glory Mornin’ Super Vodka. The brand helps conjure memories for consumers of fun nights out enjoying music with friends, of “living the moment”. Its identity, created by P&W, exudes positivity, enjoyment and vibrancy.

The vodkas are made from fine white rice and have a wonderfully smooth, fresh aroma. Flavours include Blueberry & Acai, Watermelon & Dragonfruit and Elderflower & Lemondrop as well as the classic Pure & Smooth.

Working closely with the brand’s Managing Director, Marc Aufzug, P&W created the branding and packaging solutions completely from the ground up, designing the glass bottle and soft-touch cap utilising 3D visualisation software and working closely with a bottle manufacturer. The aesthetics were inspired by contemporary Japanese design, with a jamboree of celebratory illustrated iconography (including dancers, music influences and carnival elements), printed directly onto each bottle.

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via Packaging of the World – Creative Package Design Gallery