Design: Prerna Shaurya
Location: India
Project Type: Student Project
School: National Institute of Design
Tutor: Dr. Tridha Gajjar
Packaging Contents: Menstrual Cup & Pouch
Packaging Substrate / Materials: Paper, Poly-cotton cloth
Printing Process: Digital Printing

"Early in the morning, at this time of the month
The fog rolls in across my fertile lands, I feel confident of the flowers, I blossom.
For these flowers dance on the tip of life & condense as pure dew drops (Ose in Hindi language).
What else can better hold these drops than a flower itself."

With this small poetry about my packaging, I would like to introduce you all to my packaging design concept for menstrual cups. People feel reluctant to use menstrual cups, especially in my country, India. Giving a brand story to the cup with impactful metaphor and storytelling can help them to buy the product. For this, the inspiration is taken from compound flowers found in the nature.

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via Packaging of the World – Creative Package Design Gallery