Creative Director: Adrian Whitefoord
Location: United Kingdom
Project Type: Produced
Client: Dr. Samira Alishahi
Product Launch Location: United Kingdom
Packaging Contents: Supplements
Packaging Substrate / Materials: Plastic, cardboard
Printing Process: Lythoprinting, foil blocking & matte laminating

Design consultancy Pemberton & Whitefoord LLP has created a strong yet sensitive identity and packaging design for a range of scientifically backed female supplements, VITASMART™.

The elegant branding achieves stand-out differentiation in the growing VMS category (vitamins, minerals and supplements). It features a sophisticated brand marque; a ‘V’ with wings, indicating the freedom from pain women will experience as a result of taking the supplements. Expressing the product’s natural yet scientifically-backed credentials, the branding project includes a word-mark, logo and packaging for the capsule bottle and three boxes.

A metallic rose, metallic silver and white colour pallet for the brand expresses the premium quality of the female-demographic targeted capsules. The different substrates required for the printing of cartons and labels presented challenges to accomplish maximum continuity of colours and finishes. P&W contributed its expertise to enable this to happen as seamlessly as possible.

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via Packaging of the World – Creative Package Design Gallery