Design: Alejandro Gavancho
Location: United Kingdom
Project Type: Produced
Client: Khomanta Coffee
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic Bag
Printing Process: Digital Printing, Foil Stamping, Flexography
Khomanta in Aymara, an indigenous language spoken in the southern mountains of Peru, means hug or embrace. The concept of khomanta has been shown through the “manta”, a brightly coloured knitted blanket that is worn by inidgenous women in the Peruvian Andes and originates from prehispanic times. Each one holds a story behind its textures, shapes and colours and serves two main purposes, to keep the body warm in low highland temperatures and to carry produce and children. Manta Coffee is a brand that takes a piece of Peru to the United States to celebrate our origins and an important part of our culture.
This is a project whose design concept took years to launch on the market because of logistical challenges. The project was initially to be worked as ¨Manta Coffee¨. However, The name changed during the process due to internal reasons.
At the end of last year, Khomanta asked us to create a graphic system for each of their new coffee profiles, being seven in total. We created a main packaging and labels based on the colour universe that was created for the illustration. Altitude and the aroma notes for each variety of coffee were an important factor in choosing the colours.
via Packaging of the World – Creative Package Design Gallery https://ift.tt/3oqPjaG